The US Small Business Administration (SBA) launched the Season of Small Business Campaign in 2023, advocating for small businesses nationwide. Building on Small Business Saturday, annually held on the first Saturday after Thanksgiving, the Season of Small Business Campaign runs through December. Small business owners can leverage the Season of Small Business, encouraging community members to shop locally during the holiday season.
What Is the Season of Small Business Campaign?
The Season of Small Business is a new, SBA-led campaign designed to drive Americans to shop at small businesses throughout the entire holiday season – the busiest shopping time of the year. This holiday season is essential to the success of local, independently owned businesses and small business brands that rely on the surge of consumer spending to achieve their annual revenue goals. Small businesses are a crucial part of local economies and communities – they are responsible for more than 40% of America’s economic output and two-thirds of net new jobs.
A Word From the Administrator of the US SBA, Isabel Casillas Guzman
“Small Business Saturday has become America’s call to action to support the backbone of our economy and heart of our communities – our small businesses,” said Administrator Guzman. “America’s incredible entrepreneurs create jobs, drive innovation, and strengthen our communities, shaping the unique character of neighborhoods across America. This year, as we continue to enjoy an unprecedented Small Business Boom, I encourage everyone to Gift Big and Shop Local™ by supporting local businesses and the millions of hardworking Americans behind them.”
The Benefits of Shopping Small
When promoting your small business on social media or other marketing platforms this holiday season, consider reminding your community of the benefits of shopping local. Shopping at locally owned small businesses not only helps those businesses thrive but also strengthens their surrounding communities.
Supports Local Economy – Shopping at small businesses keeps money circulating within your community, helping to create jobs and sustain local services.
Promotes Entrepreneurship – Successful small businesses can encourage the next generation of entrepreneurs to innovate and establish their own business ventures.
Encourages innovation and creativity by enabling small businesses to thrive.
Encourages Local Job Creation – Growing small businesses typically hire locally, providing jobs and new opportunities within your community.
Increases Property Values – Thriving local businesses can boost property values in surrounding areas, essentially giving shoppers a return on investment.
Fosters a Sense of Community Pride – Being proud of where you live, work, and shop strengthens community pride and solidarity.
