The US Small Business Administration initiated National Small Business Week over 50 years ago, raising awareness for small businesses and their owners throughout the country. And while the dates of National Small Business Week change nearly every year, the ideals behind it remain the same. Building a successful small business is something to be proud of; it may not be easy, but when managed effectively and efficiently, the rewards are significant.

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When running a small business, you are constantly seeking out ways to cut costs without negatively impacting the quality of products or services you offer. Implementing eco-friendly business practices can help accomplish this with the added bonuses of boosting your brand’s public perception while promoting a sustainable environment. In this article, we are going to describe some of the benefits associated with going green and provide you with some tools that make it easier for your business to maximize sustainability.

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The exponential growth of the digital sector has led many businesses to abandon what some have deemed to be outdated marketing tactics such as direct mail. But even though digital marketing efforts like social media marketing and email marketing can be extremely effective, direct mail can be equally if not more beneficial to your business when properly executed.

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Maintaining a productive relationship with your customers further entices them to continue doing business with you. It may also lead to a growth in your customer base as your current clients are more likely to recommend your product or service to others if their positive perception of your brand is consistently, but not annoyingly, reinforced through your communications with them. In this article, we are going to provide you with some helpful tips on how to take a proactive approach toward boosting customer engagement while building on positive brand sentiment via social media.

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Brand voice is the way in which your business is portrayed to the public via all forms of communication; this includes aspects such as your website, digital marketing materials, and even the way your customer service response emails are worded and stylized. And every business can be perceived in its own unique way by individual customers, employees, and the general public. It is important that your team is aware of the desired brand voice so that the messaging remains consistent with the core values you want presented. But before you can ensure that, you will need to actually think about and develop a brand voice.

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No matter what type of business you run, quality customer service plays an integral role in building the consumer trust that leads to increased revenue and the overall growth of your business. Think about the last time you had a negative customer service experience with another company. It most likely left a bad taste in your mouth and may have led you to cease using that company’s product. In this article, we are going to discuss some of the primary aspects of providing excellent customer service for the benefit of your business.

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Running a small business is hard work. But when you put in the time and effort it takes to grow your business, it can be extremely rewarding. Becoming a successful entrepreneur requires dedication and passion. It also necessitates effective prioritization and the organizational skills that foster a growth in productivity. In this article, we are going to go over some of the best methods to increase your productivity, helping your business thrive.

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The COVID-19 pandemic has and continues to have a significant impact on the ways in which we live our lives. And for many businesses, the “new norm” brought on by COVID-19 has necessitated changes in workplace safety measures in order to help keep employees, customers, and clients healthy. While a large number of businesses have adapted to this public health crisis by having employees work from home, this is not always a viable option. For those of you with businesses that require staff to be onsite, there are precautionary steps you can take to effectively help prevent the spread of COVID-19. In this article, we are going to go over some best practices and guidelines to aid in mitigating health risks to your workforce.

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A motivated workforce is a productive workforce; however, not all employees have an innate sense of motivation, driving them to efficiently complete tasks without hindering the overall quality of their efforts. There are a variety of ways to promote motivation in the workplace, and today we are going to discuss some of the most effective approaches.

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In this day and age, social media has grown to the point where it is nearly impossible to ignore. Facebook has well over 200 million users within the US, Instagram has over 100 million, and Twitter is at just under 70 million. These numbers are continuously growing and with such a large proportion of active social media users, having an effective social media marketing strategy has become an integral aspect for all types of small businesses.

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