In this day and age, social media has grown to the point where it is nearly impossible to ignore. Facebook has well over 200 million users within the US, Instagram has over 100 million, and Twitter is at just under 70 million. These numbers are continuously growing and with such a large proportion of active social media users, having an effective social media marketing strategy has become an integral aspect for all types of small businesses.

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Last year there were approximately 4 billion email users around the world, and that number continues to climb every day. Over 80% of small businesses use email marketing as their main means of customer acquisition. And although this number fluctuates depending on the industry, it is clear that email marketing plays a significant role in the growth of a small business. When used effectively, email marketing can increase sales while boosting your brand visibility.

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In this day and age, effective cybersecurity solutions are an integral part of nearly all businesses large and small. Taking the proper precautions to keep your digital data secure from being corrupted by computer viruses or accessed by hackers can save your business from wasting large amounts of time and money in the future. In this article, we are going to focus on password security and discuss several steps your business can take to help ensure the protection of your digital information.

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We recently featured an article pertaining to how small businesses can make the most of a trade show which included advice on how to prepare for and maximize results when attending one. Now we are going to discuss best practices in trade show etiquette which can further increase the positive impact a trade show can have on your business.

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Today, it’s hard for most small businesses to be taken seriously without having a functional website. And with today’s technology, it’s easy for almost anyone to set up a website without any coding or web design experience. It’s also easy to set up a website that serves as a place holder as opposed to the powerful marketing tool it should be. We’re going to provide you with information to help ensure the website for your small business lives up to the latter.

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Almost every successful small business reaches a point in time when hiring new talent becomes a necessity for the business to continue growing. Finding the right candidates to interview and potentially hire can be a seemingly daunting task. Fortunately, there are ways to simplify the recruitment process in order to find the best possible employee to fill your job opening.

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Trade shows are a great place to make new business connections while getting your product or service in front of new eyes. They can also be a large business expense. We’re going to provide you with advice to help ensure that this small business investment was worth it in the end.

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You’ve taken all the necessary steps to get your small business up and running. You have a quality product or service to offer and maybe you’ve started to build a loyal customer base. A solid foundation is key, but what steps should you be taking to ensure the continued growth of your business?

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Regulations concerning New York small businesses are constantly changing, especially where healthcare is concerned. Be sure to follow the NYSBG Business News feed to find out about changes as they are announced, brought to vote, and approved or denied.

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