Sales that take place on Black Friday/Cyber Monday can be a huge advantage for participating businesses. Known as ‘BFCM’, this annual Thanksgiving weekend shopping event can lead to increased sales and a boost in annual revenue. Here’s how your business can gain the most benefits.
Increased Profits
According to statistics, U.S. shoppers in 2024 spent $10.8 billion online on Black Friday and $13.3 billion on Cyber Monday, marking the biggest online shopping day of all time. The survey also found that retailers who focus on customer service will capture the most wallet share.
How to Reap the Benefits
Create a Solid Black Friday Campaign
Decide what products or services to feature and what discounts will be offered. Take photos, write sales descriptions, and create social media posts. Set up your email lists and test your website.
Determine the Budget
Decide how much money you have to spend. Campaigns can cost anywhere from under $100 to $500 or more.
Promote Upcoming Deals
Create an ‘early bird’ email list for your customers. Give them access to your best Black Friday deals. Send out a series of emails promoting your specials.
Drop Deals on Black Friday
Release new deals every few hours. Let customers know when stock is running low and when items they are looking for go on sale. Consider extending the hours your items are on sale.
After Black Friday
Give “thank you” rewards to shoppers and create a special offer for those who didn’t buy. Immediately promote your Cyber Monday deals and extend your most popular Black Friday specials.
Tips for Successful Marketing
Personalize Everything
Connect with your customers by personalizing offers. Show you genuinely care about their unique preferences and interests.
Create a Sense of Urgency
With the right mix of mobile, email, and social channels, you can push customers to act fast before the deals are gone. Also, start promoting your holiday items early in the season.
Build Anticipation on Social Media
During the lead-up to Black Friday, make an emotional connection with new customers. Attract their attention with inspiring imagery and positive testimonials on popular social media platforms. Use email marketing to drive home your sales.
Preview a New Product
Give customers a sneak peek of a new product or service before the big sale. This will create excitement.
Target Previous Customers
Reach out to past customers and let them know about limited-edition, exclusive deals. It’s easier to sell to loyal customers than to find new ones. They are also more likely to refer your brand to others.
Make Checkout Easy
Ensure the customer checkout process is quick, simple, and easy to understand. A happy customer will come back for more.
New York State Business Group (NYSBG) advances the interests of businesses and businesspeople in the State of New York. Our success is built around “strength in numbers.” We offer our members discounts and benefits. Company membership is only $10 per month. Contact us today to get started.
