Author Archives: Gus Gonzalez

If you’re a business owner in New York, you already know competition is fierce, and it takes hard work to stand out. That said, social media has become necessary for small businesses to thrive. With its unparalleled reach and the ability to engage directly with customers, you can use it as a crucial tool to […]

In a competitive business environment like New York’s, attracting and retaining your target clients is an uphill battle. With thousands of businesses opening each month, how do you stand out? The answer is customer loyalty. Besides cutting down on marketing costs, a loyal client base will help keep your business alive for years. This post […]