Author Archives: Gus Gonzalez
The Real Cost of Poor Customer Retention for Small Businesses
Many business owners focus their marketing efforts on finding new customers. And while it’s great to see new people walking in the door, investing in customer acquisition alone costs up to five times more than nurturing your existing relationships. These numbers add up quickly and can leave thousands on the table if you’re not careful. […]
Stay Focused: 5 Productivity Hacks For Small Business Owners
As a small business owner, there’s never enough time. Your days are filled to the brim with projects that need to get done. And while you can keep up with everything most of the time, there are days when even the most minor tasks seem impossible. So, how do you stay focused during times like […]
The Role of Social Media In Growing Your Small Business In New York
If you’re a business owner in New York, you already know competition is fierce, and it takes hard work to stand out. That said, social media has become necessary for small businesses to thrive. With its unparalleled reach and the ability to engage directly with customers, you can use it as a crucial tool to […]
Building Customer Loyalty: Strategies for Small Businesses in New York
In a competitive business environment like New York’s, attracting and retaining your target clients is an uphill battle. With thousands of businesses opening each month, how do you stand out? The answer is customer loyalty. Besides cutting down on marketing costs, a loyal client base will help keep your business alive for years. This post […]
