Author Archives: Russ Silberman

On March 1st, we celebrated National Employee Appreciation Day. And while National Employee Appreciation Day only happens once a year, acknowledging your employees’ contributions should be a daily practice.

The Americans with Disabilities Act (ADA) helps ensure businesses provide appropriate accommodations for individuals with disabilities and do not discriminate against them. This post includes information on how to keep your business ADA-compliant and answers other frequently asked questions.

The new year gives small businesses an opportunity to learn from last year’s accomplishments and mistakes. This post provides helpful information on clever ways to utilize the beginning of 2024.

Business networking can be an extremely effective way to generate new business while maintaining current clients.

E-commerce sales account for over one trillion dollars annually in the US, and these numbers are only expected to grow. This article provides tips and insight on maximizing your e-commerce sales, helping ensure your digital marketing efforts are successful.

Local search engine optimization (SEO) helps your website get found by people looking for services or products within your area. It can be highly beneficial for New York-based small businesses that make most of their revenue at their physical locations.

Sustainability is becoming an increasingly important factor in our daily lives. By incorporating sustainable practices into various aspects of your small business, you are promoting a cleaner environment, saving money, and increasing your bottom line. The New York State Energy Research & Development Authority (NYSERDA) and US federal government also offer tax credits and incentives, […]

September is National Preparedness Month, and this September, we will focus on ways to prepare your business for unexpected hazards. Being fully prepared for natural or human-caused disasters helps your business mitigate property damage while potentially saving lives.

As the business world evolves, prospective employees seek companies that value their talent and will make the additional effort to make them feel comfortable. If a business wants to increase employee retention, creating an inclusive work environment can be essential to stay competitive. This article will discuss the importance of inclusivity in the workplace and […]

The Better Business Bureau (BBB) is a not-for-profit organization that aims to promote ethical business practices and to create a marketplace where consumers and businesses trust each other. Founded in 1912, the BBB operates in the United States, Canada, and Mexico.