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Author Archives: Russ Silberman

Optimizing Cybersecurity for Your Small Business

In a previous article, we discussed How To Keep Your Digital Information Secure. This article will provide information on different aspects of cybersecurity, further helping your business keep its digital footprint secure.

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New York State’s Employee Training Incentive Program

New York State offers various ways to help grow your business, benefitting both your company and the economy. This article will focus on the Employee Training Incentive Program, providing useful information and eligibility terms.

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Small Business Administration Loans

The US Small Business Administration (SBA) offers small businesses several guaranteed loan options, providing the funding necessary to start or expand your business. This article will provide information on the different types of loans they offer and some standard eligibility requirements.

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Establishing and Building up Your Business’s Credit

Establishing a healthy line of credit for you and your business can play a vital role in your business’s continued growth. Maintaining a good credit score enables your business to secure the funds necessary to pay for the various assets that keep your company running smoothly. This article will provide New York businesses with guidance […]

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Market Research and Analysis

Market research and analysis can provide your business with a competitive advantage while helping you plan for the future. This article will discuss specific market research and analysis types and give you tools to help you get started.

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Handling Your Business’s Taxes

Tax season is here, so if you haven’t already finished filing, then it is time to get your business’s taxes in order. This article will provide you with some basic information correlating to business taxes. Whether you hire a CPA or other financial services provider to help with your taxes or file them on your […]

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Managing Your Business’s Finances

Effectively managing your business’s finances provides you with the data necessary to keep your business growing while helping you maximize your bottom line. This article includes some beneficial tips and strategies to aid you in successfully managing your finances.

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Giving Season Guide for Small Businesses

The holiday season is quickly approaching, which means it is time for many small businesses to think about the charitable causes they’ll be contributing to this year. Holiday donations not only support your community but can also boost workplace morale while improving brand perception. There are various ways to approach corporate philanthropy, and in this […]

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Effective Conversational Marketing Tactics

Conversational marketing is a relatively new marketing tactic that involves engaging with your current and potential customers, providing each of them with a personalized experience. As with all marketing tactics, the goal of conversational marketing is to drive new business. This predominantly digital marketing method can be implemented on multiple platforms, including your website and […]

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Celebrating Small Businesses Throughout America

The US Small Business Administration initiated National Small Business Week over 50 years ago, raising awareness for small businesses and their owners throughout the country. And while the dates of National Small Business Week change nearly every year, the ideals behind it remain the same. Building a successful small business is something to be proud […]

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