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Author Archives: Russ Silberman

Social Media 101 – Keeping Your Customers Engaged

Maintaining a productive relationship with your customers further entices them to continue doing business with you. It may also lead to a growth in your customer base as your current clients are more likely to recommend your product or service to others if their positive perception of your brand is consistently, but not annoyingly, reinforced […]

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Developing Your Brand Voice

Brand voice is the way in which your business is portrayed to the public via all forms of communication; this includes aspects such as your website, digital marketing materials, and even the way your customer service response emails are worded and stylized. And every business can be perceived in its own unique way by individual […]

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Customer Service – Building Trust in Your Business

No matter what type of business you run, quality customer service plays an integral role in building the consumer trust that leads to increased revenue and the overall growth of your business. Think about the last time you had a negative customer service experience with another company. It most likely left a bad taste in […]

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Productivity and Priorities – Growing Your Small Business

Running a small business is hard work. But when you put in the time and effort it takes to grow your business, it can be extremely rewarding. Becoming a successful entrepreneur requires dedication and passion. It also necessitates effective prioritization and the organizational skills that foster a growth in productivity. In this article, we are […]

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Taking COVID-19 Precautions at Your Business

The COVID-19 pandemic has and continues to have a significant impact on the ways in which we live our lives. And for many businesses, the “new norm” brought on by COVID-19 has necessitated changes in workplace safety measures in order to help keep employees, customers, and clients healthy. While a large number of businesses have […]

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Keeping Your Employees Motivated

A motivated workforce is a productive workforce; however, not all employees have an innate sense of motivation, driving them to efficiently complete tasks without hindering the overall quality of their efforts. There are a variety of ways to promote motivation in the workplace, and today we are going to discuss some of the most effective […]

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Maximizing Your Social Media Marketing Efforts

In this day and age, social media has grown to the point where it is nearly impossible to ignore. Facebook has well over 200 million users within the US, Instagram has over 100 million, and Twitter is at just under 70 million. These numbers are continuously growing and with such a large proportion of active […]

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Growing Your Business With Email Marketing

Last year there were approximately 4 billion email users around the world, and that number continues to climb every day. Over 80% of small businesses use email marketing as their main means of customer acquisition. And although this number fluctuates depending on the industry, it is clear that email marketing plays a significant role in […]

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Keeping Your Digital Information Secure

In this day and age, effective cybersecurity solutions are an integral part of nearly all businesses large and small. Taking the proper precautions to keep your digital data secure from being corrupted by computer viruses or accessed by hackers can save your business from wasting large amounts of time and money in the future. In […]

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Trade Show Etiquette

We recently featured an article pertaining to how small businesses can make the most of a trade show which included advice on how to prepare for and maximize results when attending one. Now we are going to discuss best practices in trade show etiquette which can further increase the positive impact a trade show can […]

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