Brand voice is the way in which your business is portrayed to the public via all forms of communication; this includes aspects such as your website, digital marketing materials, and even the way your customer service response emails are worded and stylized. And every business can be perceived in its own unique way by individual customers, employees, and the general public. It is important that your team is aware of the desired brand voice so that the messaging remains consistent with the core values you want presented. But before you can ensure that, you will need to actually think about and develop a brand voice.
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