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Giving Season Guide for Small Businesses

The holiday season is quickly approaching, which means it is time for many small businesses to think about the charitable causes they’ll be contributing to this year. Holiday donations not only support your community but can also boost workplace morale while improving brand perception. There are various ways to approach corporate philanthropy, and in this article, we will discuss some methods for your business to make this holiday giving season a success.

Team Up With a Not-for-Profit Organization

Unless your business is a registered 501(3)(c) not-for-profit organization, teaming up with a local or national charity is the best way to ensure your donations will genuinely make a difference. If you are considering running a local food, clothing, or toy drive, you can reach out to local community centers and shelters. They will be able to provide you with donation guidelines along with optimal pickup and delivery dates. The earlier you get started, the better, as you want to give your employees as much time as possible to bring in their donations.

Spread The Word

Simply leaving a cardboard box labeled “Donations” in the front of your office should lead to at least a few donations. However, you should make sure your employees are aware of your upcoming donation drive. Consider creating and sending out a company-wide email to raise awareness for this year’s charitable cause. Within the email, provide information on the cause you are supporting, along with reasons why this cause is important to your business and community. Additionally, include clear instructions on how your employees can contribute and encourage them to spread the word to their friends and family. If your office has a physical message board, post the information there as well. Printing out multiple copies for your team members to take home and share may also help. And if your business has an active social media presence, posting about it on your social media pages can further increase awareness.

group of business people holding donation box
businessmen shaking hands over a desk with a female coworker

Give Recognition to Donors

Donating to a charitable cause is something to be proud of and boosts morale and positivity throughout the office. Recognizing those who contributed can add to this. Writing personalized thank you notes or simply saying thank you face-to-face helps promote goodwill and lets your employees know their donations did not go unnoticed. At the end of the donation drive, let everyone know the positive impact their combined efforts produced. For example, you could frame a certificate of appreciation stating the total amount contributed and hang it up in the front of your office.

The holiday season is the perfect time to let your employees know how much you appreciate them while giving back to the community that supports you.

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